There’s no question about it. The digital world has transformed the way everyone operates. This is especially true for businesses and the way they function. It has also opened up the barriers that once were there for entrepreneurs. More people are becoming successful. When there’s education, success follows. If you are an online entrepreneur and are looking to build your email list, you’re on the right track. This is because email list gives you an opportunity to have a direct conversation with your customer. If you have an active and responsive list, you have gold in your hands. This is why it’s important to be intentional about figuring out ways to build your email list. Consider these opt-in incentives in order to attract more people who will respond to the products and services your company offers.
1. Informative eBook
Write an e-book that gives information on a specific topic that you specialize in. When people are able to receive e-books for free, it’s an easy exchange. All they have to do is give their email address in exchange for the book. However, it’s important to make sure that the book is of high value. You don’t need to give all of your secrets away. At the same time, it’s a good idea to make sure your book stands out in a way that would make somebody want it. If anything, it’s better to overdeliver.
2. Online Course
There are so many platforms that allow you to create online courses of your own. You can easily create slideshows and add voiceovers to the presentation. If you do modules and break it up into a course, you can deliver a lot of valuable content in one sitting. Your content needs to speak directly to your target audience. One example involves realtors. If you’re directly targeting realtors, get really specific with that audience. If you only target realtors, that’s too broad of an audience. A more focused group of people would be realtors that are interested in recruiting real estate agents to expand their company.
Take a look at your audience, direct your attention towards a specific niche group and offer desirable incentives for them to join your list. If you finesse this process, you’ll be able to constantly recruit and sustain new customers.